Stores Secretly Pumping Perfume to Increase Fragrance Sales
Filed under: Style in the News, Fragrance
Bebe Eau de Parfum. Photo: Bebe.com
Don’t be surprised if the next time you walk into your favorite store, you feel oddly compelled to buy fragrance.
A company called Prolitec is providing retailers, such as Bebe, with a discreet way to introduce shoppers to their perfume with something called “ambient scenting,” reports WWD.
According to WWD, Bebe uses an easy-to-hide, 5-inch cube that disperses the essence of the scent around visual displays to help introduce the fragrance.
This kind of innovative thinking may just be what the struggling fragrance industry needs to shake things up a bit. “I think we’re at a point with scent where music was 10 or 15 years ago,” Roger Bensinger, executive vice president of marketing at Prolitec told the paper.
“Now you wouldn’t think of going into a store without hearing music.”
While no hard data exists showing what sampling does for sales, the Scent Marketing Institute reports it can result in double-digit sales, according to the source.
Carb counters beware! Prolitec also provides grocery stores with the scent of a loaf of bread, reports WWD. (We’re hungry just thinking about it.)
Read up on other perfume pumpers.
Stores Secretly Pumping Perfume to Increase Fragrance Sales originally appeared on StyleList Fashion Blog on Fri, 30 Oct 2009 21:15:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
This piece is brought to you by the StyleList Fashion Blog–a great site with terrific fashion information. You can find the original article at this URL: http://www.stylelist.com/blog/2009/10/30/stores-secretly-pumping-perfume/
What else is on my mind today: If you watch TV live, you’re not watching TV right. Get TiVo for Christmas and learn how to watch TV AND download movies instantly!